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Doral was introduced in 1969 and repositioned in 1984 as a savings brand, becoming the first branded cigarette to compete in the growing value segment. Doral quickly became -- and continues to be -- the leading savings brand in the United States.

Salem was introduced in 1956 as the first filtered menthol cigarette. Salem eventually dominated the menthol category -- becoming one of the world's best-selling brands. Today, Salem remains one of the best-selling menthol brands in the United States.